How and When Advertising Can Influence Memory for Consumer Experience
| Autor: | Braun-LaTour, Kathryn A., LaTour, Michael S., Pickrell, Jacqueline E., Loftus, Elizabeth F. |
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| Zdroj: | Journal of Advertising, 2004 Dec 01. 33(4), 7-25. |
| Databáze: | JSTOR Journals |
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