Advertising Agency Compensation: An Agency Theory Explanation

Autor:	Spake, Deborah F., D'Souza, Giles, Crutchfield, Tammy Neal, Morgan, Robert M.
Zdroj:	Journal of Advertising, 1999 Oct 01. 28(3), 53-72.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4189117 Zobrazit plný text záznamu