Moviegoers' Experiences and Interpretations of Brands in Films Revisited
| Autor: | DeLorme, Denise E., Reid, Leonard N. |
|---|---|
| Zdroj: | Journal of Advertising, 1999 Jul 01. 28(2), 71-95. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | DeLorme, Denise E., Reid, Leonard N. |
|---|---|
| Zdroj: | Journal of Advertising, 1999 Jul 01. 28(2), 71-95. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|