Moviegoers' Experiences and Interpretations of Brands in Films Revisited
Autor: | DeLorme, Denise E., Reid, Leonard N. |
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Zdroj: | Journal of Advertising, 1999 Jul 01. 28(2), 71-95. |
Databáze: | JSTOR Journals |
Externí odkaz: |
Autor: | DeLorme, Denise E., Reid, Leonard N. |
---|---|
Zdroj: | Journal of Advertising, 1999 Jul 01. 28(2), 71-95. |
Databáze: | JSTOR Journals |
Externí odkaz: |