There Are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
| Autor: | LaTour, Michael S., Rotfeld, Herbert J. |
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| Zdroj: | Journal of Advertising, 1997 Oct 01. 26(3), 45-59. |
| Databáze: | JSTOR Journals |
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