How French Advertising Professionals Develop Creative Strategy

Autor:	Taylor, Ronald E., Hoy, Mariea Grubbs, Haley, Eric
Zdroj:	Journal of Advertising, 1996 Apr 01. 25(1), 1-14.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4188994 Zobrazit plný text záznamu