The Advertising Exposure Effect of Free Standing Inserts

Autor:	Srinivasan, Srini S., Leone, Robert P., Mulhern, Francis J.
Zdroj:	Journal of Advertising, 1995 Apr 01. 24(1), 29-40.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4188960 Zobrazit plný text záznamu