Is Life-Style Research Limited in Its Usefulness to Japanese Advertisers?
Autor: | Aaker, David A., Fuse, Yasuyoshi, Reynolds, Fred D., Fuse, Yasoyushi |
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Zdroj: | Journal of Advertising, 1982 Jan 01. 11(1), 31-48. |
Databáze: | JSTOR Journals |
Externí odkaz: |