Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

Autor:	Chandy, Rajesh K., Tellis, Gerard J.
Zdroj:	Journal of Marketing Research, 1998 Nov 01. 35(4), 474-487.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3152166 Zobrazit plný text záznamu