Individual Differences and Marketing Decision Support System Usage and Satisfaction

Autor:	Zinkhan, George M., Joachimsthaler, Erich A., Kinnear, Thomas C.
Zdroj:	Journal of Marketing Research, 1987 May 01. 24(2), 208-214.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3151510 Zobrazit plný text záznamu