The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships between Personality and Product Usage

Autor:	Schaninger, Charles M., Lessig, V. Parker, Panton, Don B.
Zdroj:	Journal of Marketing Research, 1980 Feb 01. 17(1), 119-124.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3151127 Zobrazit plný text záznamu