Measurement of Corporate Images by the Semantic Differential

Autor:	Clevenger,, Theodore, Lazier, Gilbert A., Clark, Margaret Leitner
Zdroj:	Journal of Marketing Research, 1965 Feb 01. 2(1), 80-82.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3149342 Zobrazit plný text záznamu