Changing Market Conditions and Advertising Strategies: Theory and Evidence

Autor:	Mesak, H. I., Darrat, A. F.
Zdroj:	The Journal of the Operational Research Society, 1998 Jan 01. 49(1), 42-51.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3010652 Zobrazit plný text záznamu Full text from SpringerLink