Modelling Advertising Budgeting and Allocation Decisions Using Modified Multinomial Logit Market Share Models

Autor:	Mesak, H. I., Means, T. L.
Zdroj:	The Journal of the Operational Research Society, 1998 Dec 01. 49(12), 1260-1269.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3010151 Zobrazit plný text záznamu Full text from SpringerLink