Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?
| Autor: | Hunt, Shelby D., Morgan, Robert M. |
|---|---|
| Zdroj: | Journal of Marketing, 1997 Oct 01. 61(4), 74-82. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Hunt, Shelby D., Morgan, Robert M. |
|---|---|
| Zdroj: | Journal of Marketing, 1997 Oct 01. 61(4), 74-82. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|