Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making

Autor:	Hollander, Stanley C., Rassuli, Kathleen M.
Zdroj:	Journal of Marketing, 1999 Apr 01. 63(2), 102-118.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/1251948 Zobrazit plný text záznamu