Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
| Autor: | Menon, Anil, Bharadwaj, Sundar G., Adidam, Phani Tej, Edison, Steven W. |
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| Zdroj: | Journal of Marketing, 1999 Apr 01. 63(2), 18-40. |
| Databáze: | JSTOR Journals |
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