Bringing Innovation to Market: How to Break Corporate and Customer Barriers Jagdish N. Sheth S. Ram
| Autor: | Rogers, Everett M. |
|---|---|
| Zdroj: | Journal of Marketing, 1989 Apr 01. 53(2), 131-132. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|
| Autor: | Rogers, Everett M. |
|---|---|
| Zdroj: | Journal of Marketing, 1989 Apr 01. 53(2), 131-132. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|