Media Models for the Industrial Goods Advertiser. A Do-It-Yourself Opportunity

Autor:	Boyd,, Harper W., Claycamp, Henry J., McClelland, Charles W.
Zdroj:	Journal of Marketing, 1970 Apr 01. 34(2), 23-27.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/1250830 Zobrazit plný text záznamu