Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior

Autor:	Jiang, Yuwei, Adaval, Rashmi, Steinhart, Yael, Wyer, Robert S.
Zdroj:	Journal of Consumer Research, 2014 Aug 01. 41(2), 418-435.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/10.1086/676966 Zobrazit plný text záznamu