Broadening the Scope of Consumer Research

Autor:	Deighton, John, MacInnis, Debbie, McGill, Ann, Shiv, Baba
Zdroj:	Journal of Consumer Research, 2010 Apr . 36(6), v-vii.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/10.1086/651925 Zobrazit plný text záznamu