Planning to Make Unplanned Purchases? The Role of In‐Store Slack in Budget Deviation

Autor:	Stilley, Karen M., Inman, J. Jeffrey, Wakefield, Kirk L.
Zdroj:	Journal of Consumer Research, 2010 Aug . 37(2), 264-278.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/10.1086/651567 Zobrazit plný text záznamu