Pleasurable Surprises: A Cross‐Cultural Study of Consumer Responses to Unexpected Incentives
Autor: | Valenzuela, Ana, Mellers, Barbara, Strebel, Judi |
---|---|
Zdroj: | Journal of Consumer Research, 2010 Feb . 36(5), 792-805. |
Databáze: | JSTOR Journals |
Externí odkaz: |