Pleasurable Surprises: A Cross‐Cultural Study of Consumer Responses to Unexpected Incentives

Autor:	Valenzuela, Ana, Mellers, Barbara, Strebel, Judi
Zdroj:	Journal of Consumer Research, 2010 Feb . 36(5), 792-805.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/10.1086/605592 Zobrazit plný text záznamu