Public Legitimation by 'Going Personal'? The Ambiguous Role of International Organization Officials on Social Media
| Autor: | Ecker-Ehrhardt, Matthias |
|---|---|
| Rok vydání: | 2023 |
| Předmět: |
Internationale Beziehungen
Publizistische Medien Journalismus Verlagswesen International relations News media journalism publishing digital diplomacy echo chambers emotional labor global publics international organizations self‐legitimation internationale Beziehungen Entwicklungspolitik Medieninhalte Aussagenforschung International Relations International Politics Foreign Affairs Development Policy Media Contents Content Analysis internationale Organisation Soziale Medien Personalisierung WTO UNO WHO IMF Öffentlichkeitsarbeit Legitimation international organization social media personalization public relations work legitimation |
| Zdroj: | Politics and Governance, 11, 3, 213-225, Publics in Global Politics |
| Druh dokumentu: | Zeitschriftenartikel<br />journal article |
| ISSN: | 2183-2463 |
| DOI: | 10.17645/pag.v11i3.6767 |
| Popis: | International organizations increasingly use social media to target citizens with an abundance of content, which tends to stylize officials across ranks as the "personal face" of institutional processes. Such practices suggest a new degree of access to the every day of multilateralism that has traditionally taken place on camera and with the aid of diplomatic discretion. What is more, in these practices the intuitive truth of images on social media often blends with a more credible expression of emotional states - such as enthusiasm, sympathy, anger, or shame - which facilitates the legitimation of international organizations as credible agents of shared values and norms. At the same time, however, such personalization arguably suggests a problematic dependency on the credible conduct of international organization officials as it might undermine institutional claims to depersonalized "rational-legal" authority in international politics and local arenas of implementation alike. Also, it aggravates existing problems of decoupling action in global governance from its political symbolism, because international organizations use social media by and large to communicate "top-down," despite claiming a more personal mode of communication among peers. To illustrate this argument, the article takes on content shared by leading officials of the UN, the IMF, the WHO, and the WTO on Twitter. |
| Databáze: | SSOAR – Social Science Open Access Repository |
| Externí odkaz: |
|