Content Analysis From a Gender Perspective of Comments Received by Spanish Science YouTubers
| Autor: | Cambronero-Saiz, Belén, Cristófol-Rodríguez, Carmen, Segarra-Saavedra, Jesús |
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| Rok vydání: | 2023 |
| Předmět: |
Publizistische Medien
Journalismus Verlagswesen Sozialwissenschaften Soziologie News media journalism publishing Social sciences sociology anthropology YouTube science communication sciencetubers sentiment analysis interaktive elektronische Medien Medieninhalte Aussagenforschung Frauen- und Geschlechterforschung Interactive electronic Media Media Contents Content Analysis Women's Studies Feminist Studies Gender Studies Gender Wissenschaft Kommunikation Inhaltsanalyse Soziale Medien geschlechtsspezifische Faktoren Video gender science communication content analysis social media gender-specific factors video |
| Zdroj: | Media and Communication, 11, 1, 252-236, Science Communication in the Digital Age: New Actors, Environments, and Practices |
| Druh dokumentu: | Zeitschriftenartikel<br />journal article |
| ISSN: | 2183-2439 |
| DOI: | 10.17645/mac.v11i1.5971 |
| Popis: | One of the main features of videos that popularise science on YouTube is the ability to interact with the videos and the YouTubers who generate them. However, some types of interaction are often not gender neutral. In order to identify whether there are gender differences in the type of comments posted on YouTube channels that popularise science, a content analysis of nine such channels hosted by Spanish macro influencers was conducted. A total of 221 videos and 18,873 comments were analysed to identify and classify comments of a personal nature relating to physical appearance, tone of voice, or intellectual capacity, among other aspects. The results show that 7.5% (1,424) of the total number of analysed comments were comments of a personal nature addressed to the channel’s host. Of the videos hosted by women, 95.3% contained at least one positive comment related to their physical appearance, compared to 27% in the case of men. Gender differences were mainly found in negative comments regarding the presenter’s intellectual ability or personality, with women most likely to receive them. These results show that women who face media exposure are more vulnerable to negative sexist comments, which may deter them from professionalisation in this area. |
| Databáze: | SSOAR – Social Science Open Access Repository |
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