The interplay of incentives and mode-choice design in self-administered mixed-mode surveys
| Autor: | Stadtmüller, Sven, Beuthner, Christoph, Christmann, Pablo, Gummer, Tobias, Kluge, Rebekka, Sand, Matthias, Silber, Henning |
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| Rok vydání: | 2023 |
| Předmět: |
Sozialwissenschaften
Soziologie Social sciences sociology anthropology age concurrent delayed prepaid incentives mixed-mode surveys mode-choice design prepaid incentives sequential survey costs web-push surveys Erhebungstechniken und Analysetechniken der Sozialwissenschaften Methods and Techniques of Data Collection and Data Analysis Statistical Methods Computer Methods Umfrageforschung Datengewinnung Befragung Anreizsystem Stichprobe demographische Faktoren survey research data capture survey incentive system sample demographic factors |
| Zdroj: | Bulletin of Sociological Methodology / Bulletin de Méthodologie Sociologique, 159, 1, 49-74 |
| Druh dokumentu: | Zeitschriftenartikel<br />journal article |
| ISSN: | 2070-2779 |
| DOI: | 10.1177/07591063231184243 |
| Popis: | Self-administered mixed-mode surveys are increasingly used as an alternative to face-to-face surveys for collecting data from the general population. However, little is known about how decisions regarding the incentive scheme and the mode-choice design jointly affect key outcomes such as response rates, net sample composition, and survey costs. To study this, we drew a probability sample of the residential population of the city of Mannheim, Germany (N = 2,980) and randomly assigned target persons to one of four incentive schemes (€0, €1, or €2 prepaid incentive on first contact, and €2 delayed prepaid incentive) and one of two mode-choice designs (concurrent or sequential [web-push]). Our results indicate that small prepaid monetary incentives work better in concurrent than in sequential designs. Moreover, a €2 prepaid incentive in a concurrent design proved particularly successful for older target persons, probably reinforcing their sense of trust and reciprocity, while also fitting better with their survey-mode preferences. Finally, a €2 delayed prepaid incentive in a sequential design primarily motivated target persons aged under 50 years. This combination of incentive scheme and mode-choice design also proved to be most cost-effective in that age group. Based on our results, we recommend using sampling frame information on age to address different age groups with different combinations of incentive scheme and mode-choice design. This may help to maximize response rates, achieve a balanced net sample composition, and minimize survey costs. |
| Databáze: | SSOAR – Social Science Open Access Repository |
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