Online media consumption in Germany: The role of political information: An analysis of German mass communication online
Autor: | Brentel, Inga |
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Rok vydání: | 2023 |
Předmět: |
Publizistische Medien
Journalismus Verlagswesen News media journalism publishing online news consumption audience fragmentation issue publics audience duplication The Longitudinal IntermediaPlus Data Source (2014-2016) ZA5769 (https://doi.org/10.4232/1.13530) interaktive elektronische Medien Interactive electronic Media Online-Medien Internet Medienkonsum Nachrichten Massenkommunikation Digitale Medien Nutzung Bundesrepublik Deutschland Netzwerkanalyse online media media consumption news mass communication digital media utilization Federal Republic of Germany network analysis 10800 |
Zdroj: | 33 |
Druh dokumentu: | Arbeitspapier<br />working paper |
Popis: | Fragmented, thus, widely scattered, non-overlapping media-consumption patterns often are seen as a logical consequence of increasing numbers in online offerings, specialization and personalization, undermining a media-mediated common ground sufficient for democracy. Empirical evidence yet is missing maybe resulting from data lacking granularity in online-media consumption measured as aggregated online media offerings not detailing the level of single entities (subpages of a website). Using social network analysis and the theoretical framework of news reading publics, this article exploratively analyses patterns of online-media consumption for ~4,000 single entities of commercially-driven, German websites and 339,423 people. A new methodological approach measuring overlapping media-consumption patterns accounting for individual online-media repertoires is suggested. Using community detection, two thematically driven online-groupings of overlapping audiences characterized by using/not using political- and digital-online-media offerings are identified. However, a total fragmentation in online-media patterns is missing: 43 percent of users observed are part of both news reading publics detected. |
Databáze: | SSOAR – Social Science Open Access Repository |
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