Social Networking Sites, Personalization, and Trust in Government: Empirical Evidence for a Mediation Model

Autor: Starke, Christopher, Marcinkowski, Frank, Wintterlin, Florian
Rok vydání: 2020
Předmět:
Politikwissenschaft
Publizistische Medien
Journalismus
Verlagswesen
Political science
News media
journalism
publishing
ZA5728 v2.0.0: Langfrist-Online-Tracking T28 (GLES)
trust in government
political trust
social networking sites
interaction with politicians
quantitative survey
mediation effects
politische Willensbildung
politische Soziologie
politische Kultur
interaktive
elektronische Medien
Political Process
Elections
Political Sociology
Political Culture
Interactive
electronic Media
Vertrauen
Regierung
politische Faktoren
soziales Netzwerk
Personalisierung
Interaktion
Politiker
quantitative Methode
Befragung
Mediation
Bundesrepublik Deutschland
confidence
government
political factors
social network
personalization
interaction
politician
quantitative method
survey
mediation
Federal Republic of Germany
Zdroj: Social Media + Society, 6, 2, 1-11
Druh dokumentu: Zeitschriftenartikel<br />journal article
ISSN: 2056-3051
DOI: 10.1177/2056305120913885
Popis: Political communication via social media might well counter the eroding political trust. In particular, social networking sites (SNS) enable direct flows of communication between citizens and the political elite, thereby reducing social and political gaps. Based on the concept of personalization of politics, we argue that interactions with politicians on SNS affect trust in government through a two-step process: First, interactions on SNS make citizens evaluate politicians’ characters more favorably. Second, these evaluations serve as cues for the citizens to develop or withdraw trust in government. We test indirect effects using four character traits as mediators: leadership, benevolence, responsiveness, and likeability. A representative online survey (n = 1117; in Germany) reveals that interactions with politicians on SNS increase the perceived likeability of candidates, and thus also trust in government. However, they do not affect the evaluation of the other traits: leadership, benevolence, and responsiveness.
Databáze: SSOAR – Social Science Open Access Repository
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