Технологии создания настроения в рекламе
| Autor: | Petrova, Ivilina Igorevna, Petrova, Liliana Rafikovna |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
Sociology & anthropology
News media journalism publishing Publizistische Medien Journalismus Verlagswesen Soziologie Anthropologie Wissenschaftssoziologie Wissenschaftsforschung Technikforschung Techniksoziologie Werbung Public Relations Öffentlichkeitsarbeit Wirkungsforschung Rezipientenforschung Sociology of Science Sociology of Technology Research on Science and Technology Impact Research Recipient Research Advertising Public Relations Motivation Wert Werbung Emotionalität Einfluss Normativität Technologie Stimmung value motivation mood influence advertising normativity emotionality technology |
| Zdroj: | Nauka - rastudent.ru., 20, 8, 10-20 |
| Druh dokumentu: | journal article<br />Zeitschriftenartikel |
| ISSN: | 2311-8814 |
| Popis: | The article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its efforts on the use of special methods of action undertaken within the boundaries of each technology. |
| Databáze: | SSOAR – Social Science Open Access Repository |
| Externí odkaz: |
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