Introduction to the special issue on branding in industrial markets

Autor:	Beverland, Michael B.
Zdroj:	Journal of Business & Industrial Marketing, 2007, Vol. 22, Issue 6.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/jbim.2007.08022faa.001 Zobrazit plný text záznamu