How to focus marketing intelligence to serve strategy

Autor:	Jenster, Per V., Hover, David
Zdroj:	Planning Review, 1992, Vol. 20, Issue 4, pp. 32-36.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb054365 Zobrazit plný text záznamu