Stack Attack : In Search of a Brand Strategy

Autor:	Lane Voss, Bristol
Zdroj:	Journal of Business Strategy, 2002, Vol. 23, Issue 1, pp. 44-47.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb040224 Zobrazit plný text záznamu