The Impact of Consumer Trends on Corporate Strategy

Autor:	BOYD, HARPER, HALLER, TERRY, Kresch, Sandra D.
Zdroj:	Journal of Business Strategy, 1983, Vol. 3, Issue 3, pp. 58-63.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb038979 Zobrazit plný text záznamu