‘Generation X’ consumers' preferences for non‐store versus in‐store shopping for apparel

Autor:	Weeks, Whitney J., Brannon, Evelyn L., Ulrich, Pamela V.
Zdroj:	Journal of Fashion Marketing and Management: An International Journal, 1998, Vol. 2, Issue 2, pp. 113-124.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb022521 Zobrazit plný text záznamu