A South Korean consumer typology based on fashion opinion leadership

Autor:	Hlavaty, Valerie, Harp, Shelley S., Horridge, Patricia E.
Zdroj:	Journal of Fashion Marketing and Management: An International Journal, 1997, Vol. 1, Issue 2, pp. 125-141.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb022494 Zobrazit plný text záznamu