A Cross‐cultural Study of Children's Consumer Socialization in Hong Kong, New Zealand, Taiwan, and the United States
| Autor: | McNeal, James U., Viswanathan, Vish R., Yeh, Chyon‐Hwa |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 1993, Vol. 5, Issue 3, pp. 56-69. |
| Databáze: | Emerald Insight |
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