INDUSTRIAL MARKET STRUCTURE ANALYSIS IN A MAJOR MULTINATIONAL CORPORATION

Autor:	Shaikh, Muzaffar A., Hansotia, Behram J.
Zdroj:	International Marketing Review, 1985, Vol. 2, Issue 1, pp. 18-30.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb008267 Zobrazit plný text záznamu