CUEING THE CONSUMER: THE ROLE OF SALIENT CUES IN CONSUMER PERCEPTION
| Autor: | Tom, Gail, Barnett, Teresa, Lew, William, Selmants, Jodean |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 1987, Vol. 4, Issue 2, pp. 23-27. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Tom, Gail, Barnett, Teresa, Lew, William, Selmants, Jodean |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 1987, Vol. 4, Issue 2, pp. 23-27. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|