UNDERSTANDING AND USING EMOTIONS IN ADVERTISING

Autor:	Mizerski, Richard W., Dennis White, J.
Zdroj:	Journal of Consumer Marketing, 1986, Vol. 3, Issue 4, pp. 57-69.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb008180 Zobrazit plný text záznamu