THE CHALLENGES OF PROFESSIONAL SERVICES MARKETING

Autor:	Van Doren, Doris C., Smith, Louise W., Biglin, Ronald J.
Zdroj:	Journal of Consumer Marketing, 1985, Vol. 2, Issue 2, pp. 19-27.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb008120 Zobrazit plný text záznamu