EGO INVOLVEMENT AND BRAND COMMITMENT: NOT NECESSARILY THE SAME

Autor:	Traylor, Mark B.
Zdroj:	Journal of Consumer Marketing, 1984, Vol. 1, Issue 2, pp. 75-79.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb008098 Zobrazit plný text záznamu