SELLING THE HARD GOODS THE SOFT WAY: AMERICAN VERSUS FOREIGN CARS

Autor:	Thornton, Robert L.
Zdroj:	Journal of Consumer Marketing, 1984, Vol. 1, Issue 2, pp. 29-34.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb008092 Zobrazit plný text záznamu