PARTICIPATION IN THE BUYING PROCESS: A VENDOR'S PERSPECTIVE

Autor:	Reese, Richard M., Stone, Louis H.
Zdroj:	Journal of Business & Industrial Marketing, 1987, Vol. 2, Issue 1, pp. 51-60.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb006018 Zobrazit plný text záznamu