Sony Targets Laptop Consumers in China: Segment Global or Local?

Autor:	Grayson, Kent, Waikar, Sachin
Zdroj:	Kellogg School of Management Cases, 2017, pp. 1-16.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/case.kellogg.2016.000308 Zobrazit plný text záznamu