Generation Z and Millennial esports gamers’ perceived toxicity risk and game brand loyalty: moderated mediation effects of brand identification, self-efficacy, and support from game brand
| Autor: | Chang, Kun, Lee, Hyun-Woo, Bennett, Gregg |
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| Zdroj: | Young Consumers, 2023, Vol. 25, Issue 1, pp. 28-44. |
| Databáze: | Emerald Insight |
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