Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach
| Autor: | Ghosh, Kaustav, Bhattacharya, Subhajit |
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| Zdroj: | Young Consumers, 2022, Vol. 23, Issue 4, pp. 603-626. |
| Databáze: | Emerald Insight |
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