Re-imagining African millennials’ brand buying and distribution channel selection behaviour in a technologically disrupted world
Autor: | Chikweche, Tendai, Lappeman, James, Egan, Paul, Mohammed, Hossain |
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Zdroj: | Young Consumers, 2024, Vol. 25, Issue 6, pp. 787-806. |
Databáze: | Emerald Insight |
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