The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis
| Autor: | Kalam, Abul, Goi, Chai Lee, Tiong, Ying Ying |
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| Zdroj: | Young Consumers, 2024, Vol. 26, Issue 1, pp. 1-35. |
| Databáze: | Emerald Insight |
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