The emergence of virtual influencers: a shift in the influencer marketing paradigm
| Autor: | Jhawar, Anand, Kumar, Prashant, Varshney, Sanjeev |
|---|---|
| Zdroj: | Young Consumers, 2023, Vol. 24, Issue 4, pp. 468-484. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|
| Autor: | Jhawar, Anand, Kumar, Prashant, Varshney, Sanjeev |
|---|---|
| Zdroj: | Young Consumers, 2023, Vol. 24, Issue 4, pp. 468-484. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|