Brand personality in cultural tourism through social media

Autor:	Peco-Torres, Francisco, Polo-Peña, Ana I., Frías-Jamilena, Dolores M.
Zdroj:	Tourism Review, 2020, Vol. 76, Issue 1, pp. 164-183.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/TR-02-2019-0050 Zobrazit plný text záznamu