Environmental claims in Indian print advertising: an empirical study and policy recommendation

Autor:	Prasad, Mousami, Mishra, Trupti, Kalro, Arti D., Bapat, Varadraj
Zdroj:	Social Responsibility Journal, 2017, Vol. 13, Issue 3, pp. 473-490.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SRJ-05-2016-0091 Zobrazit plný text záznamu